Govt. of Pakistan

Pakistan Horticulture Development & Export Company
Ministry of Commerce, Govt. of Pakistan

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Webinars

Postharvest Management of Citrus Orchards

Postharvest Management of Citrus Orchards Today (06 March 2025), PHDEC conducted a webinar on the “Postharvest Management of Citrus Orchards” to enhance yield and improve fruit quality. Citrus holds a significant position in Pakistan’s fruit production, with an annual output of approximately 2.4 million metric tons (MMT). Kinnow remains the dominant variety grown in the country. However, Kinnow exports have been declining due to quality concerns and low yields, largely attributed to insect and pest infestations and a lack of awareness among farmers regarding good agricultural practices.As the current harvest season nears its conclusion, it is crucial to begin orchard preparations for the next crop to ensure better yield and quality. In this context, PHDEC organized this important webinar, featuring citrus experts from the Citrus Research Institute (CRI) to train farmers on effective orchard management techniques.Mr. A. Rehman, Senior Scientist at CRI, delivered a comprehensive presentation, guiding farmers on orchard pruning and sharing a detailed plan for insect, pest, and disease control. He emphasized the need for vigilance against pest attacks, explaining their symptoms, timing, and preventive measures. He also shared a detailed plan for nutrition and irrigation management of whole year.The session concluded with a Q&A segment, where participants appreciated PHDEC’s timely efforts in building their capacity and supporting the citrus industry.

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Public Notices

Fresh Comprehensive List of Malaysian Companies from Fresh Fruits & Vegetables sector

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Expos/ Exhibition

PHDEC’s Pavilion at FoodAg Manufacturing 2025 organized by TDAP

PHDEC’s Pavilion at FoodAg Manufacturing 2025 Organized by TDAP Day 1 Highlights Event Gallery Day 2 Highlights Event Gallery Day 3 Highlights Event Gallery

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PHDEC’s Pavilion at FoodAg Manufacturing 2025 organized by TDAP

Day 3 Successful Conclusion of FoodAg Manufacturing Expo at Expo Center LahoreThe third and final day of the FoodAg Manufacturing Expo at Expo Center Lahore concluded with great enthusiasm, leaving the horticulture sector stakeholders hopeful and appreciative of PHDEC’s ongoing commitment to uplifting the industry.As part of this commitment, PHDEC sponsored 50 stalls for value-added companies, providing them with a unique opportunity to engage with both local and international buyers. Exhibitors also gained valuable insights into modern packaging techniques, international quality benchmarks, ingredient composition, cosmetics, and advanced packaging solutions. Additionally, they explored state-of-the-art machinery used globally for value addition in the horticulture sector.The three-day exhibition boosted the morale of horticulture entrepreneurs and stakeholders, motivating them to work towards meeting international market standards. PHDEC remains dedicated to creating such milestones and will continue to provide platforms that empower the sector, ensuring its growth and global competitiveness.

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PHDEC’s Pavilion at FoodAg Manufacturing 2025 organized by TDAP

Day 2 PHDEC remains committed to supporting stakeholders in the horticulture sector, particularly those engaged in the commercial-scale production of value-added products from various fruits and vegetables. In line with this commitment, PHDEC sponsored 50 stalls free of cost for Pakistan’s horticulture entrepreneurs at the PHDEC Pavilion during the three-day FoodAg Manufacturing Exhibition at Expo Center Lahore.On the second day of the exhibition, exhibitors had the opportunity to connect with packaging companies to explore packaging solutions for their products. They also engaged with key players in the supply chain, fostering new business collaborations. Additionally, exhibitors had opportunities of B2B meetings with Chinese delegates as well as local buyers to discuss potential deals, particularly for products such as olive oil, dried products of apricots, mango snacks, mulberries, citrus, persimmons, and pickled olives, among other value-added items.PHDEC also hosted senior banking officials, the Chief Manager and Regional Cheif Punjab, State Bank of Pakistan, and the Zonal Head of Allied Bank of Pakistan. PHDEC team accompanied them during their visit to the PHDEC Pavilion, introducing them to exhibitors and showcasing high-value horticulture products. The bank representatives were impressed by the premium quality of the products and appreciated PHDEC’s efforts in supporting entrepreneurs in the sector. The State Bank officials also expressed their support to uplifting the horticulture sector, particularly entrepreneurs from Gilgit-Baltistan.Furthermore, officials from the Food and Agriculture Organization (FAO) in Balochistan visited the PHDEC Pavilion and commended PHDEC’s contributions to the horticulture industry. They expressed their willingness to collaborate with PHDEC to strengthen Balochistan’s horticulture sector and offered their full support in this regard.The PHDEC Pavilion also attracted a large number of visitors from various districts of Punjab, further enhancing networking and business opportunities. Exhibitors expressed their enthusiasm and gratitude to PHDEC for providing such a significant platform to expand their market reach and business growth.

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PHDEC’s Pavilion at FoodAg Manufacturing 2025 organized by TDAP

Day 1 PHDEC sponsored 50 stalls for Pakistani startups, entrepreneurs, and leading companies engaged in the value addition of horticultural products at its pavilion at the FoodAg Manufacturing Expo begins today and will conclude on 28th of Feb, organized by TDAP at the Expo Center, Lahore.Committed to uplifting Pakistan’s horticulture sector, PHDEC invited and supported ingredients suppliers and the stakeholders from all four provinces including Gilgit-Baltistan producing high-value, value-added products from olives, mangoes, citrus, persimmons, apricots, peaches, plums, dates, cherries, onions, potatoes, honey, and other fruits and vegetables. These products, including oils, powders, dehydrated items, bars, candies, syrups, and more, were showcased at PHDEC’s pavilion, facilitating B2B meetings with domestic and international buyers.Additionally, about 50 international companies specializing in value addition technology and manufacturing value-added products using such technology participated in the expo. This provided Pakistani companies with a valuable opportunity to network, explore potential collaborations, and align their products and technologies with international market standards.Recognizing the significance of value addition in the horticulture sector, PHDEC took the lead in providing this platform to Pakistani companies. The expo was inaugurated by Punjab’s Minister of Agriculture, Mr. Ashiq Hussain Kirmani, and Secretary of Agriculture, Mr. Iftikhar Ahmad Sahu, who visited PHDEC’s pavilion. They acknowledged and appreciated PHDEC’s contributions and support to horticulture sector stakeholders, emphasizing its role in advancing the industry in Pakistan.

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Webinars

2nd Interactive Session to Engage Key Stakeholders in Agro Value Addition

PHDEC Hosts 2nd Interactive Session to Engage Key Stakeholders in Agro Value Addition(15-01-2025) Pakistan Horticulture Development and Export Company (PHDEC) organized 2nd interactive session to engage major stakeholders and entrepreneurs involved in the value addition of agro products. The session aimed to provide insights into the upcoming FoodAg Manufacturing Expo, scheduled to be held from 26th to 28th February 2025 in Lahore, organized by the Trade Development Authority of Pakistan (TDAP).The expo will host leading international companies specializing in manufacturing value addition machinery and value-added agro products. Local manufacturers and companies engaged in value addition were invited to the session to familiarize themselves with the event and its significance.During the session, the CEO, PHDEC delivered a detailed presentation on the potential of the FoodAg Manufacturing Expo. He highlighted how this platform would serve as a valuable interface for Pakistani stakeholders to explore advanced technologies used globally in the agro sector. He emphasized the opportunity to gain innovative ideas for enhancing value addition within Pakistan’s horticulture and agro-industries.This initiative underscores PHDEC’s commitment to fostering collaboration, innovation, and growth in the agro-value addition sector, ensuring Pakistani businesses remain competitive in the international market.

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Webinars

Interactive Session to Engage Key Stakeholders in Agro Value Addition

PHDEC Hosts Interactive Session to Engage Key Stakeholders in Agro Value Addition(08-01-2025) Pakistan Horticulture Development and Export Company (PHDEC) organized an interactive session to engage major stakeholders and entrepreneurs involved in the value addition of agro products. The session aimed to provide insights into the upcoming FoodAg Manufacturing Expo, scheduled to be held from 26th to 28th February 2025 in Lahore, organized by the Trade Development Authority of Pakistan (TDAP).The expo will host leading international companies specializing in manufacturing value addition machinery and value-added agro products. Local manufacturers and companies engaged in value addition were invited to the session to familiarize themselves with the event and its significance.During the session, the CEO, PHDEC delivered a detailed presentation on the potential of the FoodAg Manufacturing Expo. He highlighted how this platform would serve as a valuable interface for Pakistani stakeholders to explore advanced technologies used globally in the agro sector. He emphasized the opportunity to gain innovative ideas for enhancing value addition within Pakistan’s horticulture and agro-industries.This initiative underscores PHDEC’s commitment to fostering collaboration, innovation, and growth in the agro-value addition sector, ensuring Pakistani businesses remain competitive in the international market.

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Reports

2023-24

  • by
  • February 24, 2025
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Seminars

Pakistan Agricultural Coalition (PAC) seminar

  • by
  • February 17, 2025

CEO-PHDEC, Mr. Athar Hussain Khokhar, represented PHDEC at the Pakistan Agricultural Coalition (PAC), where he highlighted key initiatives aimed at improving the quality and exportability of Pakistan’s horticultural produce. He discussed the introduction of solar dryers for chillies to address Aflatoxin issues, the implementation of mango and banana bagging projects to enhance fruit quality, and the establishment of mango drying units to promote value addition. Emphasizing PHDEC’s commitment to the sector, he reaffirmed unwavering support for exporters and growers of fruits and vegetables across Pakistan, ensuring sustainable growth and competitiveness in international markets.

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Find Us

Head Office Islamabad

  • Head Office: Ground Floor, State Life Building # 5, Phase-II, Jinnah Avenue, Blue Area, Islamabad, Pakistan
  • Regional Office Karachi: 3rd Floor, Room #330, Block A, Finance and Trade Centre Main Shahra E Faisal Karachi.
  • Regional Office Peshawar: Office No 34, Ground Floor, State Life Building, The Mall Peshawar
  • Regional Office Lahore: 4 Lytton Road, State Life Building # 2, Block # 3, First Floor, Lahore. 
  • info@demo.tdap.gov.pk
  • +92-51-9217979 to 84
  • +92-51-9217980

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