Pakistan Horticulture Development & Export Company
Ministry of Commerce, Govt. of Pakistan
Pakistan Horticulture Development & Export Company
Pakistan Horticulture Development & Export Company (PHDEC)’s mango bagging initiative is considered a significant success story, transforming Pakistani mangoes by protecting them from pests, enhancing their appearance, reducing pesticide use, and enabling access to high-value international markets, leading to better prices and increased export potential for growers. Starting as a pilot in 2023, the program rapidly expanded, with millions of bags distributed by 2024-2025, demonstrating its effectiveness in improving quality and meeting global standards.
Federal Minister for Commerce Jam Kamal Khan inaugurated PHDEC’s “Horticulture Horizons” podcast studio, promoting digital knowledge sharing to support stakeholders and advance Pakistan’s $2 billion horticulture export vision.
PHDEC Leading from the front, pioneering Pakistan’s first public sector podcast studio to drive knowledge and global outreach for Horticulture
Federal Minister for Commerce Jam Kamal Khan inaugurated the Ministry of Commerce’s first podcast studio, launching the “Horticulture Horizons” podcast to connect farmers, exporters, and policymakers and strengthen Pakistan’s horticulture exports.
Pakistan and Uzbekistan held a high-level meeting to strengthen horticulture trade, reviewing potato and citrus exports and advancing export protocols for pomegranate and grapes.
Pakistan Horticulture Development & Export Company (PHDEC) is a government-owned entity under the Ministry of Commerce, dedicated to promoting the growth and global competitiveness of Pakistan’s horticulture sector. It aims to enhance the export potential of fruits, vegetables, and other high-value crops through value chain development, capacity building, market linkages, and infrastructure support. PHDEC plays a vital role in facilitating growers, exporters, and processors by providing technical assistance, international certifications, and access to global markets. Through policy advocacy and stakeholder engagement, PHDEC continues to foster innovation, sustainability, and inclusive growth in horticulture.
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Pakistan Horticulture Development & Export Company’s Media Corner showcases a dynamic hub of multimedia content including visual campaigns, newspaper features, and a rich video gallery designed to highlight its outreach and stakeholder activities. Here, viewers can explore recent webinars, workshops, and national campaigns that illustrate PHDEC’s commitment to enhancing horticultural standards and export readiness. Contact information for the head office in Islamabad is also provided, ensuring accessibility and engagement through traditional and digital media channels
